Favoritism isn’t for everyone.Here are 20 reasons it might be for you.

1. You don’t want to save a bookmark to content if you can just save the content itself.
2. You want to save the content to your local drive. The only person who can change it or take it down is you.
3. You want to keep more context than just the URL from the original page.
4. You want to be able to find that thing you saved four years ago, without quite remembering what it was called, and without having added any tags or metadata to it.
5. Your existing media tool doesn’t save/display social posts.
6. You also already pay for a separate note or knowledge base app that you use for organizing some of your media and links.
7. And maybe a bookmark manager, too.
8. And you’d like to roll your moodboard subscription into the package.
9. What about a Read Later app?
10. You use a tab manager but never come back to the tabs you save.
11. You want to save content types regular web clippers don’t support.
12. You want to save content and data structures you haven’t even thought of yet.
13. You don’t want the previous point to take more than a few seconds.
14. You want any content you save to be accessible when you end your subscription.
15. You want to be able to import your media libraries from other places.
16. You want to bulk import your Instagram/TikTok/X/whatever bookmarks to your local library.
17. You want to stop mindlessly hoarding by reviewing your content away from the algorithm and recommended posts, related users, etc.
18. You want quality of life features that actually save time, like saving hundreds of tabs as specific content types without ever looking at the pages themselves, or converting recipe videos to step-by-step instructions even when there’s no audio transcription.
19. You want to customize your browsing and curating experience in fine detail.
20. You want to engage with your saved content like a human being, and want AI to stick to tedious, repetitive tasks.